Canterbury Bid

Event Sponsorship and Support

It is essential that Canterbury remains a vibrant and creative destination for visitors and locals. Canterbury boasts a rich mix of events throughout the year, delivering over 105,000 visitors to the city centre.

Each year Canterbury Connected BID provides support and sponsorship for events taking place within the city centre of Canterbury. These are events that we feel will:

  • benefit the strong cultural branding the city
  • increase visitor numbers, dwell time and spend
  • assist in creating a superb destination for our residents and visitors

Our mission is to help make Canterbury a vibrant, exciting, well connected and successful business community; an attractive, clean, green, safe and enjoyable destination for customers and clients, shoppers and staff, residents, students and visitors; and a profitable place in which to do business.

Average sponsorship allocation is between £500 – £1.5k, but can vary.  The committee meets once per quarter (usually, September / December / March / June) to process requests.

If you have an event which you would like the BID to consider providing sponsorship for within the city centre, you can download the Application Form.

The BID both supports events and runs the Medieval Pageant and the Christmas Lights Switch-On.

It invests in existing events and festivals and supports the development of new ones, ensuring that they benefit BID levy payers directly in driving footfall and profitability.

Since the start of Canterbury BID the Business of Canterbury City Centre have been proud to support:

City Sound Project in the Park

  • May – Free entry
  • Dane John Garden
  • 16,000 attendees
  • Nominated for Kent Tourism Award 2018
  • Post event analysis

City Sound in the Park Festival

Canterbury Pride

  • June – Free
  • Parade through City Centre, event in Dane John Garden
  • 16,000 attendees
  • 90% of attendees surveyed either very likely or extremely likely to come again in 2019
  • Annual Event Report 2018

Canterbury Pride

Canterbury Shakespeare Festival

  • July – August with free and ticketed performances across the city
  • Application to assist in the funding of an activity day in the city centre – Sunday 12 August 2018
  • Annual Event Report 2018

Canterbury Shakespeare Festival

bOing! Kent’s International Family Festival, in the City Centre

  • August (City Centre events)
  • Performances from Cohesion Plus and 4×4 Bhangra
  • Took place outside the Marlowe Theatre and promenading through the city centre.
  • An estimated 2,500 people saw the city centre performances.
  • Watch film
  • Annual Event Report 2018

bOing! International Family Festival

Canterbury Festival

  • October
  • City Centre parade and activity day followed by 2 weeks of performances across the city.
  • 60,000 attendees per year
  • Overview of 2018
  • 2018 Event Report

Canterbury Festival

St Nicholas Parade

  • December – free
  • Parade from Westgate Hall – Cathedral for St Nicholas service
  • Community event involving Archbishop
  • Musicians placed in the city centre

St Nicholas Parade Canterbury