First impressions are important and ensuring everyone has a positive lasting impression of our city is high on our agenda. Research shows that places that are attractive, well maintained and which demonstrate a ‘spirit of community’ do better than those that don’t. Indeed, the ‘dwell time’ in Canterbury is already longer than for comparable places and the average spend slightly higher: Bloom makes this gap wider with people spending longer here and spending more. An improved environment brings more customers and revenues, and less graffiti and vandalism.
Building on the foundations established since 2012, we continue to use Bloom to achieve a number of key objectives:
Community cohesion and development: by bringing businesses, residents and students together on a common platform
Commercial growth: the city is at the heart of a strong horticultural and agricultural community. We will use Bloom to both celebrate, develop and exploit this for the benefit of local businesses
Visitor attraction and retention: by presenting the city as a centre of Bloom excellence we will enhance the visitor experience, the value of overnight stays and the reputation of the city nationally and internationally
Sustainability: by developing initiatives that focus on ‘local’, ‘micro’ and ‘community’ under the Bloom banner, we will position the city as a leading edge ‘place’ that is working to find new ways to operate and live in the future.
The BID supplies 350-400 hanging baskets to businesses within the BID area from June to September, which are installed, maintained and watered by our contractor Windowflowers Ltd. This equates to 1 million flowers displayed across the city!
Award-winning City in Bloom
Our goal in entering the Bloom competition has always been to develop relationships across the city between the wide variety of groups engaged in supporting their community in a number of ways associated with horticulture, biodiversity and the environment. While making improvements to the city we also forge partnerships that enable all of us to work together better on a wide range of other issues that help our businesses, our residents, our students and enable visitors to enjoy the city.
Canterbury has taken part in the South & South East in Bloom (S&SEiB) regional campaign since 2012 and in 2015 we were awarded Gold in South & South East in Bloom (S&SEiB), and in 2017 Gold in Britain in Bloom. Canterbury was selected for its outstanding commitment to environmental responsibility, community participation and gardening achievement.
- 2020 – S&SEiB: Awarded Gold and featured in Britain in Bloom’s digital campaign
- 2019 – S&SEiB: Awarded Gold and nominated for Britain in Bloom
- 2018 – No campaigns this year – instead we focussed on Canterbury’s Green Heritage
- 2017 –S&SEiB and Britain in Bloom: Awarded Gold
- 2016 – S&SEiB: Retained Gold
- 2015 – S&SEiB: Awarded Gold
- 2013 – S&SEiB: Awarded Silver Gilt
- 2012 – S&SEiB: Awarded Silver
Canterbury in Bloom Portfolios
Canterbury’s Nature – lost Words Project 2019
Canterbury’s Nature – The Lost Words’ was an environmental education project for children aged 4 to 11. It provided a series of 7 workshops to help children connect with the nature & wildlife in their local communities, using the ‘Lost Words’ book as a source of visual and poetic inspiration. Read more by clicking here.
Canterbury’s Green Heritage Conference 2018
On Saturday 6 October 2018 Canterbury Connected BID hosted the Green Heritage Conference.The aim was to raise the profile of green heritage as an integral part of local strategies and increase partnership working across the Business Improvement District (BID) which includes local businesses, the city and county councils, the universities, residents and community groups. Read more by clicking here.
Canterbury Safari Guide 2017
The theme for the 2017 Britain in Bloom competition was biodiversity and so we thought it would be fun to produce a leaflet telling everyone about the amazing flora and fauna we have right here in the city centre.
Download a copy of the leaflet here: A Canterbury Safari