Canterbury Bid

The Ambassadors

The BID employs full time City Ambassadors to help in all aspects of the BIDs work. Employed through The Welcome People who operate in BIDs across the country, the team is deployed on a 21 day shift pattern so we always have two Ambassadors on duty, including weekends and Bank Holidays. They are instantly recognizable by their bowler hats and huge smiles, and will be happy to help wherever they can. Their duties are:

  • Account management; The Ambassadors visit all businesses within the BID Area, both on a scheduled basis and an adhoc basis to introduce themselves, provide information about their role and how the service will develop. The team are a vital link between businesses and organisations within the BID Area and Canterbury Connected BID, to ensure that businesses are getting the best out of the BID services and projects.
  • Reporting; They are the eyes and ears of the BID and report various environmental and other issues in the City Centre, so that collectively we can ensure that Canterbury is the best it can be for businesses, staff and all users of the City Centre. They record what they see in the city on their handheld devices so that we can produce data about what is happening and work to resolve issues.
  • Connecting; The Ambassadors work with the statutory services (Canterbury City Council, KCC, Kent Police) to highlight any issues that may cause concern for businesses to try to resolve the issues you report to them such as graffiti, litter, illegal street trading, faulty street lights, broken pavements and anti-social behaviour.
  • Welcoming visitors; Our BID Ambassadors provide an information and a welcoming service for visitors, workers and residents. They help to promote the city centre to visitors, signpost them to cultural activities and locations, tourist attractions, shopping areas, places of interest and events, in order to make every visit to Canterbury a pleasant, enjoyable and memorable experience.

Meet the Team

is getting to know the ins and outs of daily canterbury life and the nifty hat. 


Simon Jackson – Team Leader

Jess Fuoco
Email Email
07812 238642 07815 702406
Simon started working as a BID Ambassador in May 2017, having previously worked as an ambassador in Vancouver, Canada. Originally from rural Hampshire I stumbled into Canterbury one sunny day in July 2019 and I haven’t been able to find my way out.
Area: High St., St. Peter’s St. and adjoining streets, Stour St., St. Dunstans, The Friars, Marlowe, Westgate Gardens, Greyfriars, Solly’s Orchard Area: Cathedral Quarter (Burgate and adjoining streets), Sun St., Orange St., Best Lane, King St., King’s Mile (Guildhall St., Palace St., The Borough, Northgate), St. Radigunds St.
Interests/hobbies: Football, pub lunches, current affairs, travel Interests/hobbies: I enjoy musical theatre, historical fiction, unsolved mysteries and roller derbys.
Funniest question asked: I once was asked where The Shambles is, which is one of the famous streets in York! Someone mixed up their cathedral cities. Funniest question asked: I was once asked if i had ever done a bucket list. 
Best thing about being an ambassador: Seeing all the festivals in summer, and how the city comes to life. Best thing about being an ambassador: is getting to know the ins and outs of daily Canterbury life and the nifty hat. 

BID Ambassadors are responsible for communicating and supporting over 650 businesses and take part in around 3000 interactions with visitors each month.