Canterbury Bid

Free Training Events

Canterbury BID is delighted to offer Canterbury BID members free training sessions in 2020. All sessions will be held in Canterbury city centre, exclusively for Canterbury BID members, and are offered on a first come first serve basis.

Digital Garage from Google

20 January 2020  I  10am-2pm  I  The Marlowe Studio

Increase your knowledge of all things digital, from websites and tracking to online marketing and beyond. Modules on the day will cover:
Getting started with Analytics helping you understand the role of web analytics and what ‘data driven’ decision making means for a business.
Getting Your Business Visible on Google; helping you create a listing for your business on Google Maps and provide training in how to monitor and maintain your website’s presence on Google My Business.
Writing for Social Media: advice on how to develop a tone of voice that suits your business on social media. Writing
techniques for when space is limited online, and how to
respond to customer comments and complaints.

Read more about the event and book your space here

 

Employment Law Updates

28 January 2020  I  9-10am  I  BID Office

David Morgan is an Employment Law solicitor for Kent-based law firm Girlings. David will provide you with a round-up of the latest legal updates to employment law including the changing of Terms and Conditions of Employment (when and how can this be done and how to avoid constructive dismissal claims), and dealing with misconduct (disciplinary procedures, hints and tips for managing misconduct).

To book your place contact Emily: enquiries@canterburybid.co.uk or call 01227 787 055

 

Instagram Marketing Workshop For Retailers

14  February 2020  I  8-10am  I  Westgate Hall

Social Media expert, Zoe Cairns, understands how daunting it can feel using social media to get your organisation noticed, but with her help it doesn’t have to be. Whether you want to manage your social or work with an agency, by having the right procedures, strategy and step by step processes in place you will feel confident about your content, save time, save money and you can start to see your objectives being met.  Zoe will take you through all stages of your Instagram planning – setting yourself up for success. This is a very practical and hands on session where you will be setting your own sales strategy, deciding what you would like to achieve and learning how to measure your Instagram activity.  Please make sure you have set up an Instagram account beforehand and bring a smartphone or tablet with you to access Instagram on the day.

To book your place contact Emily: enquiries@canterburybid.co.uk or call 01227 787 055

 

Understanding Business Rates

25 March 2020  I  8.30-9.30am  I  BID Office

This is your opportunity to ask Sadie Furner of Civica East Kent Services, all of your questions – for example how are the rates worked out, what will you need to plan for in 2021 etc. Following the Autumn Budget announcements Sadie will provide insights into the impact this will have on businesses in 2020/21.

To book your place contact Emily: enquiries@canterburybid.co.uk or call 01227 787 055

 

Creating Video Content for Social Media Marketing

16 April 2020  I  8-10am  I  Westgate Hall

It used to be enough to simply have video on your website, now ‘strategy’ is key, but it’s time-consuming, especially when you’re new to it or you don’t think your business is video friendly. Audiences engage more with a posts or adverts containing video and Spark Productions will provide you with some useful tips to start using video in your marketing regardless of budget and some ready-made strategies to get your content seen by potential customers.

To book your place contact Emily: enquiries@canterburybid.co.uk or call 01227 787 055

 

Making the Most of Digital Marketing

6 May 2020  I  9-10am  I  BID Office

Do you have a digital presence? Whether you have a website or social media channels showcasing your products or services, you should be generating sales/leads. If you’re not, do you know why not?

Digital Beans will be talking about the common obstacles businesses are facing online and how to overcome them, whilst also introducing you to the hottest 2020 digital trends to make sure you have the know-how to keep ahead of your competitors.

To book your place contact Emily: enquiries@canterburybid.co.uk or call 01227 787 055

 

Previous sessions:

 

Visual Display Training (17/10/19)

  • Presented by: Made You Look
  • Overview: Window displays are crucial for creating the right first impression – attracting attention from those who may not have noticed you otherwise! Competition for any retailer is high at the moment and window-dressing skills are more important than ever. It’s not what you put in your window – but how you make it shine. Or maybe you don’t have a shop but still need to create the ‘wow!’ factor.

Latest social media and employment law updates (20/02/19)

  • Presented by: David Morgan, Employment Law Solicitor for Kent based law firm Girlings Solicitors
  • Overview: round-up of the latest legal updates to employment law and those that impact social media’s use and mis-use.

Getting to grips with SEO (Search Engine Optimisation) (12/2/19)

  • Presented by: Sophie Hewitt and Jim Dawson, digital marketing specialists at Visit Kent
  • Overview: Ensure you make the most of search engines and the customers they can drive to your business.

Developing your digital content strategy (30/1/19)

  • Presented by: Sophie Hewitt and Jim Dawson, digital marketing specialists at Visit Kent
  • Overview: A whistle stop tour of digital marketing and content strategy. Discover practical tips for getting the most for your business through your digital platforms.

Understanding Business Rates (22/1/19)

  • Presented by: Sadie Furner of Civica East Kent Services.
  • Overview: Find out more about changes planned to Business Rates from April 2019, primarily the introduction of a new Retail Discount as advised by the Government in the Autumn Statement.
  • Slides: Business Rates Update 2019-20Visual Display Training (13/9/18)
  • Presented by: Made You Look
  • Overview: Window displays are crucial for creating the right first impression – attracting attention from those who may not have noticed you otherwise! Competition for any retailer is high at the moment and window-dressing skills are more important than ever. It’s not what you put in your window – but how you make it shine. Or maybe you don’t have a shop but still need to create the ‘wow!’ factor.
  • Slides: Visual Display 2018

GDPR – are you ready? (25/5/18)

  • Presented by: David Morgan of Girlings Solicitors
  • Overview: Data Protection law is changing on 25 May 2018 and business need to be ready for the General Data Protection Regulation (GDPR).  If you hold and process personal information about your clients, employees or suppliers, you are legally obliged to protect that information. 
  • Slides: GDPR Training Slides