Canterbury Bid

Free Training Webinars

Canterbury BID provides free training for BID members varying from finance and legal advice through to digital and social media up-skilling. All sessions are currently via webinar. If you missed a session, you will find links at the bottom of the page to recordings of each webinar.

Planning for Reopening – Independent Retailers and SMEs

Wednesday 3 June 2020  I  2pm – 3.30pm  I  Zoom Webinar

The next in our series of ‘In Conversation’ will be focused on our Independent Retailers and SMEs.  The discussion will be around what the reopening process look like, what support do we need from the local authority, what guidelines should we all be following? We will be joined by panellists:

  • Rachel Sanders from BoConcept
  • Julie Nuttall from The Cheese Shop
  • Mark Pegg from Loake Shoemakers
  • David Lilford from Lilford Gallery
  • Sarah and Jon Brothwell from Pybus Opticians

To book your place contact Rachel:

Recordings of previous sessions can be found further down the page!

Coming up next in this series

  • Business and Professional Services – 17 June
  • Food & Beverage – 24 June
  • Evening and Night Time Economy – date tbc
  • The Education Sector – date tbc
  • Sports & Culture – date tbc
  • Tourism – date tbc

Zoom Security:

  1. Be aware of what is on display in the background if connecting to Zoom from your home.
  2. Be aware of anything gives away where you live.
  3. Be aware of having confidential documents on display within the camera shot.
  4. If you sign up to the event, you can’t stop people taking screen shots of the event and sharing it on social media.
  5. Never ‘write’/ ‘say’ anything in chat or a ‘room’ you wouldn’t say in an email.

Previous Sessions and Slides/Recordings:

Operating During Lockdown (27.5.20)

  • Presented by: Mark Stuart, Centre Manager, Whitefriars, Maxine Dawes, Store Manager, M&S Canterbury, Rachel Phillips, General Manager, Boots Canterbury, Simon Youden, Store Manager, and Paul Ribbans, Operations Manager, Fenwick, Canterbury
  • Overview: an opportunity to hear from businesses in the Whitefriars Shopping Centre, who have been open during lockdown along with by Fenwick, also located in Whitefriars, who are preparing for re-opening

Getting to Grips with Google Analytics (18/5/20)

  • Presented by: Pip Filippaios, owner of DigitalBeans
  • A gentle walk through the opportunities provided by Google Analytics. Learn the basic features of Google Analytics including how to analyse basic reports, and set up goals and campaign tracking.
  • Sadly there is no recording of this session available. To learn more about Google Analytics visit Google Digital Garage for free webinar sessions.

Creating Video Content for Social Media Marketing (6/5/20)

  • Presented by: Chris Duncan, Spark Film Production
  • Overview: Audiences engage more with a posts or adverts containing video and Spark Film Production provides you with some useful tips to start using video in your marketing, regardless of budget, and some ready-made strategies to get your content seen by potential customers. It used to be enough to simply have video on your website, now in these challenging times ‘audience interaction’ is key, but it’s time-consuming especially when you’re new to it or you don’t think your business is video friendly.
  • Download Slides

The Financial Climate and how it affects you (28/4/20)

  • Presented by: Simon Ludden, Managing Director of Tarvos Wealth 
  • Overview: A look at today’s financial climate, touching on: The economic impact on your savings and pensions / Are ISAs still a good idea? / What does this mean for your mortgages and loans? / How are companies impacted?

Making the Most of Digital Marketing (16/4/20)

  • Presented by: Pip and Ben from digitalbeans
  • Overview: Do you have a digital presence? Whether you have a website or social media channels showcasing your products or services, you should be generating sales/leads. If you’re not, do you know why not? Digital Beans will be talking about the common obstacles businesses are facing online and how to overcome them.

Legal Guidance with Girlings Solicitors (7/4/20)

  • Presented by: David Redgate (Commercial Property Law Specialist) and David Morgan (Employment Law Specialist) from Girlings Solicitors
  • Updates on the latest government guidelines during the Coronavirus Pandemic. Topics included furlough leave, redundancy, layoffs, rent relief, lease reviews, building insurance and break clauses.
  • (info correct at time of session – 7.4.20)

Free Digital Support for Businesses in Kent (3/4/20)

  • Presented by: Ben Pearce from digitalbeans and Floortje Hoette from Produced in Kent
  • Overview: Free online store solution opportunities for local businesses. Floortje Hoette from Produced In Kent talks about the #HelpKentBuyLocal initiative and how food and drink businesses in Kent can get free listings on the HelpKentBuyLocal website. Ben talks about YourLocal.Delivery – a free platform for businesses to enable home delivery to their clients.

Business Rates / Business Support (25/3/20)

  • Presented by: Sadie Furner of Civica
  • Overview: This is your opportunity to ask Sadie Furner of Civica all of your questions about business rates . Also we will be looking at the latest business support packages in place for coronavirus pandemic. 
  • Slides: Business Rates 2020/21

Instagram Marketing Workshop For Retailers (14/2/20)

  • Presented by: Zoe Cairns from ZC Social Media
  • Overview: Whether you want to manage your social or work with an agency, by having the right procedures, strategy and step by step processes in place you will feel confident about your content, save time, save money and you can start to see your objectives being met.  Zoe will take you through all stages of your Instagram planning – setting yourself up for success.
  • Slides: available at this link:

Employment Law Updates (28/1/20)

  • Presented by: David Morgan, Employment Law Solicitor for Kent based law firm Girlings Solicitors
  • Overview: A round-up of the latest legal updates to employment law including the changing of Terms and Conditions of Employment (when and how can this be done and how to avoid constructive dismissal claims), and dealing with misconduct (disciplinary procedures, hints and tips for managing misconduct).

Visual Display Training (17/10/19)

  • Presented by: Made You Look
  • Overview: Window displays are crucial for creating the right first impression – attracting attention from those who may not have noticed you otherwise! Competition for any retailer is high at the moment and window-dressing skills are more important than ever. It’s not what you put in your window – but how you make it shine.

Social media and employment law updates (20/02/19)

  • Presented by: David Morgan, Employment Law Solicitor for Kent based law firm Girlings Solicitors
  • Overview: round-up of the latest legal updates to employment law and those that impact social media’s use and mis-use.

Getting to grips with SEO (12/2/19)

  • Presented by: Sophie Hewitt and Jim Dawson, digital marketing specialists at Visit Kent
  • Overview: Ensure you make the most of search engines and the customers they can drive to your business.

Developing your digital content strategy (30/1/19)

  • Presented by: Sophie Hewitt and Jim Dawson, digital marketing specialists at Visit Kent
  • Overview: A whistle stop tour of digital marketing and content strategy. Discover practical tips for getting the most for your business through your digital platforms