The BID supports initiatives to improve the operation of the evening and night time economy and proudly flies the Purple Flag.
The evening and night time economy refers to business that operate between 5pm and 5am and involves a wide range of businesses and a diverse group of customers. These initiatives are developed in association with those operating businesses at these times, with the Police, City Council and District Watch, with the college and universities and their student representatives and with the resident community.
Purple Flag is an accreditation process similar to Green Flag Award for parks and Blue Flag for beaches. It leads to Purple Flag status for town centres that meet or surpass the standards of excellence in managing the evening and night-time economy. The Purple flag accreditation scheme is run by the Association of Town and City Management (ATCM). Canterbury BID has taken over the management of the Purple Flag accreditation for the city centre.
Canterbury has been accredited with the Purple Flag award for a great night out every year since 2011 and after our last assessment, the judges said:
“The panel would like to congratulate you in particular as it really shows through on the submission and assessment at just how good a place Canterbury is with their NTE.”
How is Purple Flag judged?
Purple Flag covers five broad themes that are key to developing and managing successful centres at night. It captures the rounded experience that people want from their town/city centres at night.
- Wellbeing – How safety issues are addressed, regulations that are in place and the perceptions of local people.
- Movement – How transport works, parking, pedestrian routes. how crowds are managed and information available.
- Policy – How local data is collected and used, coordination between local partners and the inclusion of the local community.
- Appeal – The choice of different activities on offer including a wide range of bars, restaurants, shops and public buildings.
- Place – The layout of the city centre looking at its design, identity and diversity of local activities.
The benefits of Purple Flag:
- a raised profile and improved public image;
- increased visitors;
- increased expenditure;
- lower crime and anti-social behaviour;
- a more successful mixed-use economy.
- The Purple Flag mark is not only a sign of quality; it’s also a useful marketing tool that promotes confidence in the Canterbury city centre brand.
While the Purple Flag is not a well-known consumer facing brand, it is increasingly important for a whole range of organisations and especially for families when they make a decision about where to choose for higher education.
Purple Flag Committee
Canterbury BID brings together members of the following organisations to ensure that ENTE safety is addresses in a joined up manner. Partnership working ensures that our city remains an exemplary city in the Purple Flag portfolio:
- Canterbury City Council
- Kent Police
- Street Pastors
- Kent Fire & Rescue Service
- Alliance of Canterbury Residents’ Associations (ACRA)
- Street Marshalls
- University of Kent
- Canterbury Christ Church University
- Kent Union
- Canterbury Christ Church Union
- Local businesses: The Marlowe Theatre, Curzon Cinema, Club Chemistry, Tokyo Tea Rooms, The Ballroom, Student Republic, Pride Canterbury, McDonalds
Canterbury BID has organised conferences for our Evening & Night Time Economy businesses: