Canterbury Connected BID has partnered with Visit Canterbury to fund a new Destination Management Plan (DMP) for Canterbury. The consultation was overseen by Visit Kent and was launched in September 2018. This document will help shape the city-wide promotional strategy over the next six years. We have created a handy leaflet setting out our city’s current position and where we could be by 2024. Click the image below to download.
If you would prefer to read the full DMP document, please CLICK HERE to download the pdf.
What is a DMP?
Destinations that are well managed will be more likely to generate `wise growth’ in their visitor economy, and are more likely to maximise the benefits of that growth in long term, additional income and jobs. The best managed destinations are also likely to excel in attracting new investment, in keeping value-added jobs, in bringing in new talent and in stimulating innovation. Great destinations are great places to live and work as well as to visit.
No one destination is the same as another. The challenges and opportunities for growth will be different and the stakeholders present, their willingness, capability and skill will vary. As such it is not appropriate to suggest that a one size fits all for destination management. A common strand amongst organisations that are involved in the management of the visitor economy in a destination can be the strategic vision and joint plan. How they achieve this will, however, differ.
According to Visit England “A Destination Management Plan (DMP) is a shared statement of intent to manage, develop and promote a destination over a stated period of time. It articulates both the roles of the different stakeholders, identifies clear actions that they will undertake and the resources they will allocate.”