Purple Flag is an accreditation process similar to Green Flag Award for parks and Blue Flag for beaches. It leads to Purple Flag status for town centres that meet or surpass the standards of excellence in managing the evening and night-time economy. The Purple flag accreditation scheme is run by the Association of Town and City Management (ATCM). Click here to see the Purple Flag Locations Map (March 2015). Canterbury Connected BID has taken over the management of the Purple Flag accreditation for the City centre and we are now starting to plan for re-accreditation this autumn.
How is Purple Flag judged?
Purple Flag covers five broad themes that are key to developing and managing successful centres at night. It captures the rounded experience that people want from their town/city centres at night.
- Wellbeing – How safety issues are addressed, regulations that are in place and the perceptions of local people.
- Movement – How transport works, parking, pedestrian routes. how crowds are managed and information available.
- Policy – How local data is collected and used, coordination between local partners and the inclusion of the local community.
- Appeal – The choice of different activities on offer including a wide range of bars, restaurants, shops and public buildings.
- Place – The layout of the city centre looking at its design, identity and diversity of local activities.
The benefits of Purple Flag:
• a raised profile and improved public image;
• increased visitors;
• increased expenditure;
• lower crime and anti-social behaviour;
• amore successful mixed-use economy.
How can I get involved?
Why not take part in the national Purple Flag weekend which will takes place from Friday 2 – Sunday 4 October 2015. Purple Flag Weekend is an opportunity to promote and highlight the night time economy in Canterbury. You could host a purple themed event, perhaps offer discounts for customers who dress in purple or offer purple food. Alternatively you could volunteer to help with the planning for the re-accreditation for the city. Either way please contact Lucy.Martin@CanterburyBID.co.uk – how you decide to get involved is up to you!
The Purple Flag mark is not only a sign of quality; it’s also a useful marketing tool that promotes confidence in the Canterbury city centre brand.