The BID :
- Promotes Canterbury – Has created a Partnership to oversee the ‘whole city’ marketing strategy and develop a collaborative approach to marketing the city to key customer segments and grow overnight stays which are the most valuable visitor segment.
- Delivers a shared story and collaborative marketing – Developed the Shared Story for Canterbury, to enhance the city’s branding. A clear city-identity will help attract more visitors and clients. A Shared Story conveys what is special and different about the city and is designed for use in marketing communications; it will be made available for use by every business in the city.
- Supports events and festivals – Invests in existing events and festivals, and develop new ones, ensuring that they benefit levy payers directly in driving footfall and profitability.
- Organises Christmas lights switch-on – Provides Christmas events to create ‘The Canterbury Christmas’.