Christmas

Christmas Lights

Canterbury the place to be

Of all the places to spend time in Kent at Christmas, Canterbury has it all:

  • Great shopping from global brands to unique independent traders
  • Great eating and drinking with an amazing range of coffee houses, teashops, pubs and places to eat from quick bites to fine dining
  • Great accommodation for that short stay or long weekend; a wonderful place for a pre-Christmas treat
  • Great Christmas days and nights out: with the Marlowe Theatre putting on its world famous pantomime; the Artisan Christmas fair at the Canterbury Tales attraction; Father Christmas and a Festive Christmas Market in Whitefriars; and the annual Saint Nicholas Parade in December…Christmas is Canterbury!

Christmas Lights

Canterbury will be shining brightly this Christmas with the city centre being strewn with lights paid for by the businesses in the BID area and provided by Canterbury Connected BID. Our Christmas Lights contractor, Gala Lights tests fixing points and installs the lights around the city. The Christmas lights are designed to complement and enhance this historic city.

Christmas Lights Switch-On

The annual tradition of the Christmas Lights Switch-On in November marks the start of the festive period and late night shopping in the city. The switch-on creates a focus on Canterbury which benefits the city as a whole and is a favourite family event on the festive calendar.
This year the switch-on took place on Thursday 16th November in St George’s Street and included guest presenters from Heart FM, local musicians and entertainment, a snow machine and a guest appearance from the cast of Peter Pan to celebrate the start of Christmas in Canterbury. Customer facing businesses were encouraged to start Thursday late opening on this evening. The lights were provided by Gala Lights.

Best Dressed Christmas Window Competition

In the busy Christmas period, there is nothing more important than the Christmas shop window to attract customers through the door, increase footfall and encourage spend. Once again, Canterbury Connected BID organised a best dressed shop window competition for Christmas fo rthe third year. To find out more click here.

Promotion

The lifeblood of any city’s economy is the people who shop there and do business there. One of the main priorities for the BID is to promote Canterbury to increase footfall and dwell-time by attracting visitors and highlighting to residents what is on offer in the city. With lights back this Christmas it is the ideal time to invest in marketing the city as the place to be at this most important time of year. Here is what we have done:

2017

  • A more ‘nuanced’ campaign to reflect the themes that emerge over the Christmas period (Lights Switch On, Pantomime launch, Christmas window competition and “Handmade in Canterbury”) with a new strapline: Canterbury, made for Christmas
  • Index Magazine: A three page “Canterbury- made for Christmas” advertorial and front cover wrap (new) featuring the Lights Switch On in the November edition (60,000+ readers)
  • MyCanterbury email and social media campaign throughout November and December – 15 e-mails sent to 8,186 people and a 19.52% open rate
  • MyCanterbury website – Christmas landing page (new) – 755 unique visits
  • MyCanterbury Christmas Guide with a map and full “What’s On” section and distribution with Primary Times into school bags (new)
  • ‘Cene Magazine (Winter Issue) – 5,000 copies with distribution across East Kent
  • Primary Times December edition
  • Kentish Gazette Christmas Supplement: An eight page pull out advertorial in the KM Christmas Supplement w/c 6/11/2017 countywide (229,335 readers)
  • KM online campaign (new)
  • Whitefriars Magazine: A two page “Canterbury… you are invited” advertorial in the Christmas 2017 edition ( 53,000 readers)
  • Heart FM Radio: Four days of promotion for the Christmas Lights Switch on event (80,000 listeners)
  • Heart FM Website: Nine days of promotion for the Christmas Lights Switch-on event
  • Heart FM Radio: A 5 week radio campaign across the whole of Kent (488,000 listeners), reflecting the all of the Christmas campaign themes.

2016

  • Index Magazine: A three page “Canterbury… you are invited” advertorial in the November edition (60,000+ readers)
  • Kentish Gazette Christmas Supplement: An eight page pull out advertorial in the KM Christmas Supplement w/c 7/11/2016 countywide (229,335 readers)
  • East Kent Lifestyle Magazine: A three page “Canterbury… you are invited” advertorial in the November edition (60,000+ readers)
  • Whitefriars Magazine: A two page “Canterbury… you are invited” advertorial in the Christmas 2016 edition ( 53,000 readers)
  • Heart FM Radio: Four days of promotion for the Christmas Lights Switch on event (80,000 listeners)
  • Heart FM Website: Nine days of promotion for the Christmas Lights Switch-on event
  • Heart FM Radio: A 5 week radio campaign across the whole of Kent (488,000 listeners)

2015

  • Index Magazine: A five page “Canterbury at Christmas” feature in the November edition (60,000+ readers)
  • Kentish Gazette Christmas Supplement: An eight page pull out advertorial in the KM Christmas Supplement w/c 9/11/2015 countywide (86,938 readers)
  • Heart FM Radio: Four days of promotion for the Christmas Lights Switch on event (80,000 listeners)
  • Heart FM Website: Nine days of promotion for the Christmas Lights Switch-on event plus a post event
  • Heart FM Radio: A 5 week radio campaign across the whole of Kent (488,000 listeners)

2014

  • Index Magazine: A four page “Canterbury at Christmas” feature in the November edition (60,000 + readers)
  • KM Gazette: A four page advertorial in the KM Christmas Supplement distributed across Canterbury, Whitstable, Herne Bay and Faversham(41,935 readers)
  • KMFM: A 6 week radio campaign across 5 local radio stations: Canterbury, Ashford, Thanet, Shepway and the KM Digital station (94,000 listeners)