First impressions are important and ensuring everyone has a positive lasting impression of our city is high on Canterbury Connected BID’s agenda.
The BID supplies 400 hanging baskets to businesses within the BID area from June to September, which are installed, maintained and watered by our contractor Windowflowers Ltd.
South and South East in Bloom – Gold Winners in 2016!
Working with partners, Canterbury BID coordinates the city’s annual entry in the South & South East in Bloom (S&SEiB) regional campaign. Canterbury has entered the Bloom campaign three times in recent years: 2012 when we were awarded Silver, 2013 when we achieved Silver Gilt and 2015 when we achieved a Gold award. We are delighted that we have retained Gold in 2016.
Our goal in entering the Bloom competition has always been to develop relationships across the city between the wide variety of groups engaged in supporting their community in a number of ways associated with horticulture, biodiversity and the environment. While making improvements to the city we also forge partnerships that enable all of us to work together better on a wide range of other issues that help our businesses, our residents, our students and enable visitors to enjoy the city.
Britain in Bloom
Canterbury in Bloom was selected from more than 600 entrants to take part in the Royal Horticultural Society (RHS) Britain in Bloom UK Finals 2016. Canterbury was one of 72 finalists from across the UK and we were in the Small City category. The group was selected for its outstanding commitment to environmental responsibility, community participation and gardening achievement. We were delighted to win Gold in 2016!
What is the benefit of Bloom to businesses in Canterbury?
Research shows that places that are attractive, well maintained and which demonstrate a ‘spirit of community’ do better than those that don’t. Indeed, the ‘dwell time’ in Canterbury is already longer than for comparable places and the average spend slightly higher: Bloom will make this gap wider with people spending longer here and spending more. An improved environment brings more customers and revenues, and less graffiti and vandalism. Businesses that demonstrate their own commitment to their community do better still.
The future of Bloom in the city is strong. Building on the foundations established in 2012 and 2013, we have ambition to use Bloom to achieve a number of key objectives:
- Community cohesion and development: by bringing businesses, residents and students together on a common platform
- Commercial growth: the city is at the heart of a strong horticultural and agricultural community. We will use Bloom to both celebrate, develop and exploit this for the benefit of local businesses
- Visitor attraction and retention: by presenting the city as a centre of Bloom excellence we will enhance the visitor experience, the value of overnight stays and the reputation of the city nationally and internationally
- Sustainability: by developing initiatives that focus on ‘local’, ‘micro’ and ‘community’ under the Bloom banner, we will position the city as a leading edge ‘place’ that is working to find new ways to operate and live in the future.